AI in Excel: Valuable Assistant or Unpaid Intern? There are several tools available, but how will they work for you? Whether you are a seasoned Excel pro or just starting off your adventure with this application, AI can be a valuable assistant. Acting as your worksheet teacher, analyst, builder or janitor, AI can help save time and make your day-to-day work more efficient. But let’s not get too far ahead… Read More »AI in Excel
Let me re-introduce RMI. We envision a future where international travel thrives through insight, innovation and collaboration. We’re committed to advancing the travel industry by delivering measurable impact: driving job creation, enhancing economic vitality, and enriching the quality of life in the communities we serve.
The Power of Lifelong Learning Why Continual Education and Professional Development Matter In today’s rapidly evolving world, standing still is really falling behind. Whether you’re a seasoned pro or fresh out of school, one truth remains constant: Learning never stops. Continual education and professional development are more than just resume-boosters – they’re essential tools for long-term success, personal fulfillment and professional adaptability. I’ve had the privilege this year of participating… Read More »The Power of Lifelong Learning
The Power of Partnerships Why Destinations Are Stronger Together – Especially When Marketing Internationally Even if your destination has traditionally marketed alone, collaborating with neighboring cities, counties or states can help you reach new travelers and raise your profile with the travel trade and media. When destinations work together, they can create something greater than the sum of their parts. But forming – and maintaining – partnerships isn’t easy. So… Read More »The Power of Partnerships
Build A Winning Project Strategy & Stay Organized Like A Pro Listen to this article: Let’s face it, no matter what job you have, we’ve all been subject to the high demands in this fast-paced world and have found ourselves overwhelmed or near burnout. Not a great place to be in. But, with a little preparation, strategy and organization, you can stay ahead of that “buried” feeling, crush those deadlines,… Read More »Build A Winning Project Strategy & Stay Organized Like A Pro
Getting There Together for 35 Years! Happy Birthday to RMI! On February 8, 2025, RMI celebrates a landmark birthday – 35 years! For the past three and a half decades, we’ve celebrated many milestones together. We’ve cherished the partnerships we’ve built with tourism boards, businesses and communities, all united by a common goal: to showcase the breathtaking beauty and rich culture of Middle America and the American West. As we… Read More »Getting There Together for 35 Years!
5 Reasons to Design with AI (And 2 Reasons Not To) AI (artificial intelligence) means different things to different people. For the proponents, it’s futuristic, efficient and downright magical. For its opponents, it’s dangerous, lazy and a hit to human creativity. Designers are certainly among those with strong opinions either way. The artist’s heart might break a little at the thought of a machine replacing the human imagination, while the… Read More »5 Reasons to Design with AI
Using AI to Fill in the Gaps Work Smarter, Not Harder – Take Advantage of Artificial Intelligence In Unexpected Places The world of AI technology continues to grow, and it can be a little overwhelming figuring out the best ways to utilize AI in your workplace. RMI is a small marketing firm, and we’re continuously looking at AI to help us “fill in the gaps” – expanding our capabilities by… Read More »Using AI to Fill in the Gaps
Why Meetings Matter Benefits Include Human Interaction, Even Global Economy “Humans have a fundamental need to belong,” says Dr. Nathan DeWall, a psychologist at the University of Kentucky, “just as we have needs for positive and lasting relationships. This need is deeply rooted in our evolutionary history.” The need for creating and fostering meaningful connections is as old as the human race. Just take inventory of your own memory bank.… Read More »Why Meetings Matter
Data Is King If You Aren’t Investing In Research, You’re Missing Out What are you even doing if you aren’t tracking every marketing dollar with a KPI (key performance indicator), data point, ROI measure or benchmark? It’s like throwing money into the wind! You’re doing yourself, your stakeholders and your business a disservice if you aren’t investing in research and tracking data to back up your sales and marketing efforts.… Read More »Data Is King