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Destination Marketing –  Attracting Local & Global Visitors Hey, tourism marketers – let’s talk about where our visitors come from. The COVID-19 pandemic brought some unique challenges to tourism, from borders closing to workforce shortages, but surprisingly, we saw a boom in domestic tourism during and immediately after the pandemic. People were anxious to get out and explore after months of isolation, but COVID challenges kept them close to home.… Read More »Destination Marketing – Attracting Local & Global Visitors

How to Plan an Unforgettable Event There is nothing quite like attending a thoughtfully planned and executed event. With the right amount of time, effort and resources, anyone can plan an occasion attendees will never forget. RMI recently coordinated a few ourselves: The annual International Roundup tradeshow (bringing in more than 100 people) and our very own Open House, showcasing our new office space. There are several key factors that… Read More »How to Plan an Unforgettable Event

Make Your Reporting Stand Out Data is only half the puzzle It’s July, and that means a lot of things; but in the marketing world, it typically means year-end reporting. This is one of the most important times of the year for reporting – it’s how you show your ROI and prove your worth to clients and stakeholders. It’s a big job! Providing quality data is only half of the… Read More »Make Your Reporting Stand Out

RMI has moved! We’re excited to announce our great new location We are very excited to share that RMI has officially moved its headquarters to the sixth floor of the historic Boyd Building in downtown Cheyenne! The new office space is in one of the most unique spots in town, allowing our team space to creatively grow as a company and further broaden our skills and services. You can find… Read More »RMI has moved!

These basic tips are the starting point to a great media plan, but there are still many things to consider: How do I research advertising opportunities? What should my media budget be? How do I negotiate good rates? What should I consider strong ROI? If the world of media buying feels a little overwhelming, RMI can help!

Media: How to Successfully Pitch Your Destination “Hey, RMI … why should I take the time to proactively talk to media about my destination?” Well, that’s a great question, and I’m so glad you asked! If you work within the tourism industry, you’re likely tasked with promoting your destination/service/location/etc. to potential travelers. You may be working toward internal goals of increasing visitation, changing an audience perspective, or simply wanting to… Read More »Media: How to Successfully Pitch Your Destination​

Is It Time to Rebrand? If you’re seeing this post, you probably already know that RMI recently underwent a total rebrand. (And if you don’t, give this blog post a read!) On a grand scale, we opened our doors to a domestic audience and expanded our service offerings to reflect new skillsets in our team. We also amped up our color scheme, modernized our font, and got rid of the… Read More »Is It Time To Rebrand?

As tourism destinations, we’re planting a tiny seed of wanderlust every time we introduce our brand to a new traveler. With a little luck and a lot of repetition, that wanderlust grows into an actual vacation, and suddenly money is being spent at our hotels, restaurants and attractions. So what’s one of the best ways to ensure we’re building strong brand recognition? It’s all about consistency.