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Quality Over Quantity When Posting On Social Media Tips and tricks for “stopping the scroll” It has been often said that “quality over quantity” is the way to go in our everyday lives. Well, the same idea is relevant for the digital space and posting content on social media. Producing content for the internet is an easy process, but posting quality content that stands out, establishes interest, engages your viewers… Read More »Quality Over Quantity When Posting On Social Media

So You’ve Rebranded. Now What? Now it’s time to work on your visual identity. We published an “Is It Time To Rebrand?” blog post almost exactly a year ago on the heels of a complete RMI rebranding. And looking back on that time, we decided we needed a “Rebranding: Part 2” post because a rebrand isn’t the end; it’s just the beginning. (Feel free to take a moment to refresh… Read More »So You’ve Rebranded. Now What?

“Sales” Doesn’t Have To Be A Dirty Word For too long, the word “sales” has been associated with dishonesty, overbearingness and arrogance. Now, clients are fed up with that – and are demanding better. To be successful in a sales position, you need to be honest and genuine. Ask questions and listen to your client. Your goal should be to better the lives of your clients by helping them meet… Read More »“Sales” Doesn’t Have To Be A Dirty Word

How to Expand Your Business It’s a Marathon, Not a Sprint Growing a business is a marathon and will have peaks and valleys. It’s not easy, and it’s not for everyone. There are going to be some hard times where you want to quit. You will not always be right or have the best idea. You will fail. You must be willing to work on the business and not always… Read More »How to Expand Your Business

Destination Marketing –  Attracting Local & Global Visitors Hey, tourism marketers – let’s talk about where our visitors come from. The COVID-19 pandemic brought some unique challenges to tourism, from borders closing to workforce shortages, but surprisingly, we saw a boom in domestic tourism during and immediately after the pandemic. People were anxious to get out and explore after months of isolation, but COVID challenges kept them close to home.… Read More »Destination Marketing – Attracting Local & Global Visitors

How to Plan an Unforgettable Event There is nothing quite like attending a thoughtfully planned and executed event. With the right amount of time, effort and resources, anyone can plan an occasion attendees will never forget. RMI recently coordinated a few ourselves: The annual International Roundup tradeshow (bringing in more than 100 people) and our very own Open House, showcasing our new office space. There are several key factors that… Read More »How to Plan an Unforgettable Event

Make Your Reporting Stand Out Data is only half the puzzle It’s July, and that means a lot of things; but in the marketing world, it typically means year-end reporting. This is one of the most important times of the year for reporting – it’s how you show your ROI and prove your worth to clients and stakeholders. It’s a big job! Providing quality data is only half of the… Read More »Make Your Reporting Stand Out

RMI has moved! We’re excited to announce our great new location We are very excited to share that RMI has officially moved its headquarters to the sixth floor of the historic Boyd Building in downtown Cheyenne! The new office space is in one of the most unique spots in town, allowing our team space to creatively grow as a company and further broaden our skills and services. You can find… Read More »RMI has moved!

These basic tips are the starting point to a great media plan, but there are still many things to consider: How do I research advertising opportunities? What should my media budget be? How do I negotiate good rates? What should I consider strong ROI? If the world of media buying feels a little overwhelming, RMI can help!