RMInsights Newsletter
RMInsights serves as a dynamic showcase of RMI’s wide-ranging expertise, innovation and industry leadership. Each edition brings together the most engaging and relevant updates from across the organization, highlighting new client collaborations and strategic partnerships that drive progress and growth.
Beyond business updates, RMInsights offers a thoughtful blend of professional and personal perspectives from across the company. Industry experts share timely tidbits on emerging trends and best practices, while data and reporting features provide valuable context to help readers stay informed in a fast-evolving market. The newsletter also offers a glimpse into the RMI team’s world – from recent and upcoming company travel to participation in major sponsorships and events – fostering a sense of connection and community.
RMI Blog
Welcome to RMI’s blog post series – a dynamic platform where industry professionals share their insights, experiences and strategies from every corner of the tourism and marketing world. Each article is crafted by experts who live and breathe the industry, offering first-hand perspectives on emerging trends, destination marketing, digital innovation, visitor engagement and more. No matter your role, this series aims to inspire, inform and spark new ideas to help you stay ahead in a rapidly evolving landscape.
Make Every Event Count
Make Every Event Count When events are treated as part of a larger business strategy – not just dates on a calendar – they become stronger tools for growth. Events
AI in Excel
AI in Excel: Valuable Assistant or Unpaid Intern? There are several tools available, but how will they work for you? Whether you are a seasoned Excel pro or just starting
Reflections on 20 Years
Let me re-introduce RMI. We envision a future where international travel thrives through insight, innovation and collaboration. We’re committed to advancing the travel industry by delivering measurable impact: driving job creation, enhancing economic vitality, and enriching the quality of life in the communities we serve.
12 Months of Giving Wrap-up
12 Months of Giving Wrap-Up We Had a Great Year Celebrating Our 35th Anniversary! As we close out another successful year at RMI, we want to share one of the
The Power of Lifelong Learning
The Power of Lifelong Learning Why Continual Education and Professional Development Matter In today’s rapidly evolving world, standing still is really falling behind. Whether you’re a seasoned pro or fresh
The Power of Partnerships
The Power of Partnerships Why Destinations Are Stronger Together – Especially When Marketing Internationally Even if your destination has traditionally marketed alone, collaborating with neighboring cities, counties or states can
Build A Winning Project Strategy & Stay Organized Like A Pro
Build A Winning Project Strategy & Stay Organized Like A Pro Listen to this article: Let’s face it, no matter what job you have, we’ve all been subject to the
Getting There Together for 35 Years!
Getting There Together for 35 Years! Happy Birthday to RMI! On February 8, 2025, RMI celebrates a landmark birthday – 35 years! For the past three and a half decades,
5 Tips to Start the New Year Off Strong
5 Tips to Start the New Year Off Strong How to set a realistic resolution – and keep it The New Year means a fresh start, new goals and, you
5 Reasons to Design with AI
5 Reasons to Design with AI (And 2 Reasons Not To) AI (artificial intelligence) means different things to different people. For the proponents, it’s futuristic, efficient and downright magical. For
Using AI to Fill in the Gaps
Using AI to Fill in the Gaps Work Smarter, Not Harder – Take Advantage of Artificial Intelligence In Unexpected Places The world of AI technology continues to grow, and it
AI – Many Benefits, But Still Developing
AI – Many Benefits, But Still Developing Some Software Is Ready to Use; Others, Not So Much By now, we’ve all heard that AI (artificial intelligence) is the new best
Why Meetings Matter
Why Meetings Matter Benefits Include Human Interaction, Even Global Economy “Humans have a fundamental need to belong,” says Dr. Nathan DeWall, a psychologist at the University of Kentucky, “just as
Data Is King
Data Is King If You Aren’t Investing In Research, You’re Missing Out What are you even doing if you aren’t tracking every marketing dollar with a KPI (key performance indicator),
Social Media Tagging
A social tag is a way for a user to notify another account when it has been mentioned in a post. Tags can also be used for users to search for like content using similar vocabulary.
HISTORIC BOYD BUILDING TO RAISE THE HIGHEST-FLYING FLAG IN CHEYENNE, WYO.
The Historic Boyd Building – located at 1720/1722 Carey Ave. in downtown Cheyenne, Wyo., will salute to service and raise the American flag on top of the building for the first time in over a decade on June 26.
Consulting, Research and Insights
When it’s hard to set a checklist and project specs (timeline, objectives, etc.) because more information is needed, lean on additional research and insights or consultation to save the day.
When (And When Not) To Translate
If you’re serious about targeting international travelers, it’s time to think about translating some of your marketing materials into other languages.
Quality Over Quantity When Posting On Social Media
It has been often said that “quality over quantity” is the way to go in our everyday lives. Well, the same idea is relevant for the digital space and posting content on social media.
So You’ve Rebranded. Now What?
We published an “Is It Time To Rebrand?” blog post almost exactly a year ago on the heels of a complete RMI rebranding. And looking back on that time, we decided we needed a “Rebranding: Part 2” post because a rebrand isn’t the end; it’s just the beginning.
Explore Minnesota Tourism Partners with RMI to Enhance International Marketing Programs
The marketing initiative will help boost Minnesota’s travel industry growth from five overseas markets
“Sales” Doesn’t Have To Be A Dirty Word
Sales no longer has to be a dirty word. Catch our tips on communicating better with potential clients.
How to Expand Your Business
Growing a business is not easy, and it’s not for everyone; but owning and building a business is one of the most rewarding experiences life can offer.
Destination Marketing – Attracting Local & Global Visitors
Hey, tourism marketers – let’s talk about where our visitors come from, both local and international.
Six Tips To Designing An Effective Website
Building an effective website in 2022 is much easier than it was even just ten years ago. You don’t necessarily need to hire multiple contractors to launch a successful website, and you most certainly don’t need to spend tens of thousands of dollars either.
How to Plan an Unforgettable Event
How to Plan an Unforgettable Event There is nothing quite like attending a thoughtfully planned and executed event. With the right amount of time, effort and resources, anyone can plan
Make Your Reporting Stand Out
Providing quality data is only half of the puzzle; the other half is making that data easy to digest.
RMI has moved!
RMI has officially moved its headquarters to the historic Boyd Building in downtown Cheyenne.
Media Buying 101
These basic tips are the starting point to a great media plan, but there are still many things to consider: How do I research advertising opportunities? What should my media budget be? How do I negotiate good rates? What should I consider strong ROI? If the world of media buying feels a little overwhelming, RMI can help!
Media: How to Successfully Pitch Your Destination
Why should I take the time to proactively talk to media about my destination?
Leveraging State Partnerships
Leveraging State Partnerships Attracting visitors to your destination, attraction, or property can be a daunting task, especially when you’re a small business owner or local CVB working under limited budgets
Branding 101 – Consistency is Key
As tourism destinations, we’re planting a tiny seed of wanderlust every time we introduce our brand to a new traveler. With a little luck and a lot of repetition, that wanderlust grows into an actual vacation, and suddenly money is being spent at our hotels, restaurants and attractions. So what’s one of the best ways to ensure we’re building strong brand recognition? It’s all about consistency.
CHEYENNE MARKETING COMPANY REBRANDS
Rocky Mountain International now offering destination marketing services domestically.