We’re a team of small-town dreamers. Born and raised in small communities across the American West, RMI’s staff knows first-hand how to sell the unique personalities and experiences found only in authentic small-town USA. The company can create, design, strategize, and breathe into life exciting brands and marketing campaigns that bring interest and travelers to your front door, boosting local economies with valuable tourism dollars. RMI couples its strategies with research and training to empower destinations to steer their own ship. We’re your partner, RMI Destination Marketing.


Meet the Team

Mathias Jung, OWNER & CEO

From Torrington, WY.

The driver, the dreamer, and the finance guy.

"I work for the team. I fill in when needed and provide tools for success and stay out of the way. Otherwise, things like business operations, strategy and growth, client relationships and fiscal operations keep me occupied. When I’m not at the office, I like to be with friends and family. You may find me backpacking across the Rocky Mountains, at a baseball game, playing poker or golf and all in all just trying to live the good life!"

lori yunker, Director of Marketing

From Midland, SD.

Strategist, idea generator, and your right-hand woman.

"Do what you love/love what you do – I can finally say I’m doing this working at RMI! Combining my love for marketing with my passion for travel has been a fulfilling and amazing experience. I manage four of our international markets and love the challenge of strategic product development and the art of presentation and decision making. When I’m not off adventuring, you’ll find me reading, gardening, and tackling projects with my husband. And if you’re into karaoke, I’m your girl."

kim snape, Sr. marketing & pr manager

From Casper, WY.

Content creator, website developer, and media maven.

"Between managing three international markets, all things communications, and facilitating visits with overseas journalists, I get to enjoy our public lands and the great outdoors! You can catch me most weekends in the mountains hiking with my husband and two dogs, or mowing down on some local cuisine. You can never go wrong with good food and scenic views!"

nicole lebsack, creative development & communications manager

From Newcastle, WY.

Helping every single thing we do look and sound better.

"As creative marketing specialist, I work with the RMI team to create and manage the visual components of our projects and communications. When I’m not flexing my creative muscles on the job, you can find me hiking, biking, gardening, brushing up on my quilting skills and whipping a new (old) house into shape."

Preston Friehauf, Marketing Coordinator

From Fort Collins, CO.

Data driver, reporting guru, and a helping hand whenever it’s needed.

"I firmly believe that the best way in which a person can expand their horizons is to travel and experience environments different from what they are accustomed to at home, an experience I have been blessed to have had and one I am proud to help make a reality for individuals all over the world as the Marketing Coordinator for RMI! When I’m not coordinating the Great American West: International Roundup tradeshow with representatives from over 15 different countries or working with the team to grow our partner program initiative, you can find me just as busy outside of work. From spending time with family and friends, to squeezing in some travel or golf, to crafting international dishes in the kitchen, I do enjoy a full schedule keeping me on my toes!"

Core Values

We’re here to make a difference in the communities we believe in. We’ll bring hard work, innovativeness and expertise to the table, while being a partner you can trust, lean on, and enjoy. Our commitment to being good humans is reflected in our Core Values, which list everything we care about and strive to be.

Core Values

We’re here to make a difference in the communities we believe in. We’ll bring hard work, innovativeness and expertise to the table, while being a partner you can trust, lean on, and enjoy. Our commitment to being good humans is reflected in our Core Values, which list everything we care about and strive to be.

make an impact

Drive growth for stakeholders, community, and economy. Help your neighbor, volunteer, and provide service to others above self.


Be open-minded. Anticipate, embrace and lead change. Be a pioneer. Work toward life-long learning.

"Go team!"

Family, friends and team come first. Empower yourself. Remain positive. Build each other up and help each other overcome.


Care about people and community. Take pride in your work. Create lasting human relationships and epitomize connection. Build an environment of honesty and trustworthiness.


Remain positive and laugh often. Leave it on the field. Practice rational non-attachment. Live life to its fullest.


Take risks. Travel the world. Don’t be afraid to make mistakes and stand on your own two feet. There is no education like adversity.

be a pro

Come prepared. Represent well. Work smart and write down goals. Know where to draw the line. Deliver.


Work transparently and with ethical decision-making. Build and earn trust. Ride for the brand. Be honest and accountable.


Listen. Be solution oriented. Read between the lines and identify the real problem. Communicate effectively and efficiently. No problem is too small. Do more with less.


Open Positions

We have no open positions at this time. Check back again later!

Why  Work Here

Details: Our shared vision and strength as a team enables us to confidently and efficiently take on any challenge and blaze a trail for progress.

In everything we do, we seek to be valued on our hard work, integrity, and reliability, and that’s largely dependent on the motivation and drive of our staff.

Benefits: We offer competitive benefits including medical, dental, paid time off and holidays, 401k, and opportunities to advance your career.



We’re a small team of driven professionals – with a strong admiration for what we do – here to leave a lasting impression on the tourism industry.

We work hard and don’t forget to have fun too! We get together as a team and celebrate our work and each other.

We’re a destination marketing company based in Cheyenne, Wyoming, offering a multitude of services to businesses throughout the travel industry, with a special focus on the American West.

Find Us