Research & Data

Smart Moves Start With Smart Data.

RMI’s TRIP Solutions™ turns information into insight, giving destinations the clarity they need to make smart, strategic decisions. With deep tourism industry expertise, RMI measures economic impact, identifies trends and transforms complex data into actionable strategies. Through tools like the RMI TRIP Report® and the RMI TRIP Hub™ we provide the reliable statistics many destinations lack. The result is stronger marketing, increased visitation and measurable financial growth – because RMI doesn’t just collect numbers, we translate them into clear, actionable strategies that fuel innovation, efficiency and measurable results.

RMI TRIP Report®

The RMI TRIP Report® delivers a comprehensive, data-driven view of how international travel trade is engaging with a destination. Combining an in-depth product audit with detailed booking reports, it provides market and tour operator analysis at the state, city and property levels. Data visualizations and expert RMI interpretation make complex information easy to understand and immediately actionable. With the RMI TRIP Report™, destinations can clearly identify which travel trade partners are selling their products; demonstrate the value of international visitation to stakeholders; and uncover opportunities for itinerary enhancements, upgrades and strategic improvements. The report also strengthens meetings with international trade by equipping partners with precise insights and benchmarks for product offerings, visitation trends and spending patterns.

RMI TRIP Hub™

The RMI TRIP Hub™ is a powerful, tourism-focused database system that helps states organize, track and understand their travel trade, media and in-state supplier relationships. Designed for efficiency and clarity, it centralizes all contact and company information while seamlessly connecting familiarization tours and major events to every relevant stakeholder in the database. Integrated with the RMI TRIP Report™, the platform provides not only communication history and notes but also access to past and current product listings and booking data, creating a complete view of travel trade engagement. Users can generate a wide range of detailed reports to analyze trends, measure performance, track communication and share insights across their organization. With its interconnectivity, intuitive structure and tourism-specific design, the RMI TRIP Hub™ enables destinations to manage relationships more strategically, monitor travel trade activity more effectively and make smarter, data-driven decisions.