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Destination Marketing

Working Together. Connecting the World.

Our cooperative and multi-market approaches uniquely fit the needs of our clients and the international travel trade, and our talent for bringing people together lets the world encounter some of the best places, people and experiences. RMI expands destinations’ reach through long-term program development, international co-op marketing, in-market representation, and strategic engagement with the global travel trade and media. When you’re ready to tie it all together, our programs connect U.S. destinations with international travelers and deliver measurable product and visitation growth – all backed by over 35 years of experience and trusted relationships.

THE GREAT AMERICAN WEST
EXPLORE MINNESOTA
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Our Services

RMI has been working with destinations to successfully promote themselves internationally for over 35 years. We can help your destination grow your global footprint – driving measurable visitor growth and sustainable economic impact. 

International Representation
To be serious in the international space, you need “boots on the ground.” RMI works with some of the best overseas representation firms in the world and can help you grow your international profile, presence and product.
Marketing & PR
RMI’s expertise in international marketing and media relations will help you drive bookings and visitation through creative co-op marketing campaigns and media placements. You don’t need a big budget to make a big, measurable impact. We’ll work with you to increase your bookings and international visitation.
Product Development
The RMI team will work with your destination to determine your sellable assets and why someone would “travel 5,000 miles” to visit you. We’ll work with our overseas reps to position your destination to the travel trade and media so you’re in as many itineraries and media placements as possible.

The Great American West

Our longest-standing client – The Great American West – is a regional partnership between the state tourism departments of Idaho, North Dakota, South Dakota and Wyoming. RMI manages a comprehensive marketing and PR program for them in seven overseas markets, including the UK/Ireland, Germany/Switzerland/Austria, the Benelux countries (Belgium, the Netherlands and Luxembourg), France, Italy, the Nordics (Iceland, Denmark, Norway, Sweden and Finland) and Australia/New Zealand.

Program components include travel trade product development, familiarization tours, a visitor guide and website in five languages, the RMI TRIP Report® and the International Roundup®, an annual business-to-business marketplace bringing together 80 destinations and tourism providers with over 40 tour operators and U.S.-based receptives annually for meetings and networking.

Magazine spreads showing travel images and articles
Example of several social media posts on smartphones
Example of several webinar slides
Web ads in French showing Mount Rushmore and Grand Prismatic Spring
German-language brochure with information about and pictures of Idaho, North Dakota, South Dakota and Wyoming
Brochure with information about and pictures of Idaho, North Dakota, South Dakota and Wyoming in Italian
Trade show banners showing images of Idaho, North Dakota, South Dakota and Wyoming
Multiple flyers showing Great American West imagery and pictures of Idaho, North Dakota, South Dakota and Wyoming in various languages.
Woman at a trade show with banners and pictures of bison and a Native American Dancer
Two men in cowboy hats having a meeting with a client
Great American West sample Annual Report with logos, charts, Return on Investment and Estimated Visitor Spend
Itinerary covers in different languages with images of Grand Prismatic Spring, Native American men and snowy bison in Yellowstone National Park
Road map of Idaho, North Dakota, South Dakota and Wyoming

Explore Minnesota

RMI represents the state of Minnesota as their international tourism agency of record, helping them drive international visitation and spend to the Star of the North. Minnesota’s goal is to increase consumer awareness of Minnesota as a travel destination and therefore increase international bookings to the state. RMI helps drive this strategy with comprehensive marketing campaigns in six overseas markets, including the UK/Ireland, Germany/Switzerland/Austria, the Benelux countries, France, the Nordic countries, and Italy. RMI supplies detailed reporting metrics to justify Minnesota’s investment and ensure all marketing tactics remain effective.

Computers and tablet showing articles about and images of Minnesota in Dutch
Box and computer showing itineraries for Minnesota in Dutch
Smartphone showing article about Minnesota in German
Explore Minnesota sample Annual Report with charts and executive summary
Computer and tablet showing articles about and images of Minnesota in Italian.
Computer, tablet and smartphone showing itinerary routing and articles about Minnesota in French
Computers, tablet and smartphone showing blog posts, newsletters and articles about Minnesota in German
Computer, magazine and smartphone showing articles and images of Minnesota

Meet the Team

RMI has a proven history in building cooperative marketing programs and leveraging partnerships for the benefit of all. The Great American West and Explore Minnesota marketing programs are managed by the dedicated RMI staffers below. 

Scott Balyo headshot

Scott Balyo,
VP of Marketing

GAW program director, manages Partner/Gateway Program and Australia/New Zealand market.

Kim Snape headshot

Kim Snape,
VP of Global Programs

Manages UK, German-speaking and Benelux markets.

Alyssa Seeley headshot

Alyssa Seeley,
Marketing Manager & PR Specialist

Manages France, Italy and Nordic markets.

Lori Yunker headshot

Lori Yunker,
Executive VP

Manages Explore Minnesota program.