Social Media Tagging

How to get the most out of this important feature

Tag, you’re it!

No, I don’t mean the childhood game of tag, but a useful resource for social media platforms that allows users to find current information based on keyword searches as well as a post indicator notification for mentioned accounts.

In simple terms, a social tag is a way for a user to notify another account when it has been mentioned in a post. Tags can also be used for users to search for like content using similar vocabulary.

See the examples of types of tagging below:

Instagram:

1. Use tags to link to other business accounts or personal profiles.

In this case from @countryjamco page, they tag @gypsysoulphotoz. This is done to give image credit to the photographer, allow viewers to click on their @gypsysoulphotoz profile to view, and keep the tagging on the post rather than in the caption.

2. Use the @ symbol before a user's account name (business or personal) to tag that account.

This will notify the account tagged, allowing for a repost to occur.

3. Add hashtags to captions for viewers to click on to find other accounts using the same hashtag.

Likewise, viewers can look up a specific hashtag to find like posts. Hashtags are used like a funnel for various information and should be utilized regularly. For example: #countryjamco will lead you to all other public posts that have used this same hashtag.

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Facebook:

1. Tag business or personal accounts in the caption.

This will allow the user to click on the account in blue (as shown on next slide) to be directed to the tagged account's main page.

2. Tag business or personal accounts directly to the photo.

This will ensure the account tagged still gets notified of the post without cluttering the caption box.

3. Use hashtags.

Hashtags can also be used as a tag on Facebook to find other accounts and posts that have used the same hashtag. Pro tip: Create an official hashtag when promoting events and tell your participants to use in their social posts. This will make it possible to go back and find posts with that hashtag to repost on your accounts.

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Benefits of tagging:

Easily find web sources
Explore common interests
Narrow the search
Find large amounts of information at no cost
Flexibility when scanning for different accounts and keywords
Never miss when your account is mentioned by another

Disadvantages of tagging:

Lack of precision
Lack of details
Lack of education for use

Feel free to reach out if you have any questions about social tagging or how you can start implementing it into your business’s social media platforms today. Happy tagging!