Research & Insights
Research & Insights
RMI’s TRIP Report is a comprehensive data analysis consisting of both product available for sale and actual room nights sold by targeted international tour operators. The TRIP Report offers proprietary insight into key international tourism markets, including state-specific product inventory, international tour operator overnights booked, estimated visitor spend and return on investment (ROI) calculations.
The overarching vision of the RMI TRIP Report is to track tourism product and identify ROI. The RMI TRIP Report creates compelling business intelligence, showcasing the impact of international tourism marketing efforts.
Quarterly & Annual Reports
We produce Quarterly Reports for the Great American West that combine identical tracking metrics from seven different markets into one report with highlights for each of our five state clients to show both regional and individual returns.
Annual reports are produced for both the Great American West region and each state client to show return on investment (ROI) for the program and each individual investor. We analyze each touchpoint of the program: product and overnights offered, web and social engagement, new product development, media coverage, digital downloads, newsletter contacts and coverage, trade and media familiarization reporting, budget recaps, and ROI.
Contact Us
Get in touch with us about facilitating a project for you and your business!
We’re a destination marketing company based in Cheyenne, Wyoming, offering a multitude of services to businesses throughout the travel industry, with a special focus on the American West.