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Staff Portfolio

Staff Portfolio

Kim Snape

Director of Global Programming

Born and raised in Casper, Wyoming, Kim has been with RMI since October 2016, taking on many roles during her tenure. She’s now our team’s Senior Marketing & PR Manager, overseeing client programs, playing a key role in strategic marketing plan development and program management, and acting as lead on all our PR and digital efforts including web, social media and e-newsletter.

See some of her recent portfolio work at the links below:

Event Coordination & Management
Kim was responsible for coordinating an overseas sales mission in April 2022 to the Nordic market (Denmark, Norway, Finland and Sweden) for our Great American West state tourism clients: Idaho, Montana, North Dakota, South Dakota and Wyoming. The mission allowed the group to conduct in-depth travel trade trainings, further develop product inventory, and improve industry relationships and leads with over 60 contacts key to increasing visitation to the five states from this market.
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Translation Projects
Kim has coordinated many translation projects for our clients, recently overseeing the completion of French and German travel resources for Idaho Tourism in summer 2022.
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Project Management
Kim was the lead on a 2021-22 joint marketing cooperative with the state tourism offices of North Dakota and Minnesota with inbound tour operators at Rocky Mountain Holiday Tours and American Tours International. The project included 13-day and 15-day bookable itinerary development and digital promotions across a website, digital brochures, social media and an e-newsletter.
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Website Development
Kim worked with Platte County Lodging Tax & Tourism Board members to develop and launch a brand-new website in 2021 that now serves as the main travel resource for visitors planning a trip to Wyoming's Platte County.
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Event Coordination & Management
Kim was the thought leader behind a virtual seminar for our Great American West clients during the 2020-21 pandemic lockdown. She helped plan and coordinate a successful 3-hour live event over the course of a six-month period. The live seminar brought together 28 industry experts with over 70 attendees and generated important supplier resources that can be used for the long term.
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Website Development
Kim worked with the state tourism offices of Idaho, Montana, North Dakota, South Dakota and Wyoming to plan, develop, coordinate and launch 9 in-market websites in 2018 that now serve as a travel resource for the travel trade and their clients planning a trip to The Great American West region from seven overseas markets (United Kingdom, Germany, Benelux, France, Italy, Australia/New Zealand and Nordics).
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We’re a destination marketing company based in Cheyenne, Wyoming, offering a multitude of services to businesses throughout the travel industry, with a special focus on the American West.

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