Make Every Event Count When events are treated as part of a larger business strategy – not just dates on a calendar – they become stronger tools for growth. Events play a role in nearly every industry – and particularly here in the travel industry, where we host events to bring people to our destinations and often travel ourselves. Whether hosting or attending, companies use events to grow through networking,… Read More »Make Every Event Count
Let me re-introduce RMI. We envision a future where international travel thrives through insight, innovation and collaboration. We’re committed to advancing the travel industry by delivering measurable impact: driving job creation, enhancing economic vitality, and enriching the quality of life in the communities we serve.
The Power of Partnerships Why Destinations Are Stronger Together – Especially When Marketing Internationally Even if your destination has traditionally marketed alone, collaborating with neighboring cities, counties or states can help you reach new travelers and raise your profile with the travel trade and media. When destinations work together, they can create something greater than the sum of their parts. But forming – and maintaining – partnerships isn’t easy. So… Read More »The Power of Partnerships
5 Tips to Start the New Year Off Strong How to set a realistic resolution – and keep it The New Year means a fresh start, new goals and, you guessed it, those New Year’s resolutions. For some, all three give a hopeful, exciting and positive outlook for the year to come, while others may dread the latter – those resolutions! If you haven’t fully set your resolutions and goals… Read More »5 Tips to Start the New Year Off Strong
5 Reasons to Design with AI (And 2 Reasons Not To) AI (artificial intelligence) means different things to different people. For the proponents, it’s futuristic, efficient and downright magical. For its opponents, it’s dangerous, lazy and a hit to human creativity. Designers are certainly among those with strong opinions either way. The artist’s heart might break a little at the thought of a machine replacing the human imagination, while the… Read More »5 Reasons to Design with AI
Using AI to Fill in the Gaps Work Smarter, Not Harder – Take Advantage of Artificial Intelligence In Unexpected Places The world of AI technology continues to grow, and it can be a little overwhelming figuring out the best ways to utilize AI in your workplace. RMI is a small marketing firm, and we’re continuously looking at AI to help us “fill in the gaps” – expanding our capabilities by… Read More »Using AI to Fill in the Gaps
Why Meetings Matter Benefits Include Human Interaction, Even Global Economy “Humans have a fundamental need to belong,” says Dr. Nathan DeWall, a psychologist at the University of Kentucky, “just as we have needs for positive and lasting relationships. This need is deeply rooted in our evolutionary history.” The need for creating and fostering meaningful connections is as old as the human race. Just take inventory of your own memory bank.… Read More »Why Meetings Matter
When it’s hard to set a checklist and project specs (timeline, objectives, etc.) because more information is needed, lean on additional research and insights or consultation to save the day.
If you’re serious about targeting international travelers, it’s time to think about translating some of your marketing materials into other languages.
It has been often said that “quality over quantity” is the way to go in our everyday lives. Well, the same idea is relevant for the digital space and posting content on social media.