Data Is King
Data Is King If You Aren’t Investing In Research, You’re Missing Out What are you even doing if you aren’t tracking every marketing dollar with a KPI (key performance indicator), data point, ROI measure or benchmark? It’s like throwing money into the wind! You’re doing yourself, your stakeholders and your business a disservice if you aren’t investing in research and tracking data to back up your sales and marketing efforts.… Read More »Data Is King