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Data Is King

Data Is King If You Aren’t Investing In Research, You’re Missing Out What are you even doing if you aren’t tracking every marketing dollar with a KPI (key performance indicator), data point, ROI measure or benchmark? It’s like throwing money into the wind! You’re doing yourself, your stakeholders and your business a disservice if you aren’t investing in research and tracking data to back up your sales and marketing efforts.… Read More »Data Is King

Social Media Tagging

A social tag is a way for a user to notify another account when it has been mentioned in a post. Tags can also be used for users to search for like content using similar vocabulary.

Consulting, Research and Insights

When it’s hard to set a checklist and project specs (timeline, objectives, etc.) because more information is needed, lean on additional research and insights or consultation to save the day.

When (And When Not) To Translate

If you’re serious about targeting international travelers, it’s time to think about translating some of your marketing materials into other languages.

Quality Over Quantity When Posting On Social Media

It has been often said that “quality over quantity” is the way to go in our everyday lives. Well, the same idea is relevant for the digital space and posting content on social media.

So You’ve Rebranded. Now What?

We published an “Is It Time To Rebrand?” blog post almost exactly a year ago on the heels of a complete RMI rebranding. And looking back on that time, we decided we needed a “Rebranding: Part 2” post because a rebrand isn’t the end; it’s just the beginning.

How to Expand Your Business

Growing a business is not easy, and it’s not for everyone; but owning and building a business is one of the most rewarding experiences life can offer.