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AI – Many Benefits, But Still Developing

AI – Many Benefits, But Still Developing

Some Software Is Ready to Use; Others, Not So Much

By now, we’ve all heard that AI (artificial intelligence) is the new best thing in the workplace. It can complete tasks in seconds that once took hours. Creative artwork development, idea generation, or even writing emails or newsletters can now be done more efficiently through the strategic use of AI.

For example, did you notice the header image? Well, that was generated from AI with help of human navigation. Without humans inputting prompts to help it understand the exact look and feel we want to portray, AI would not know what direction to go in.

This technology has come a long way quickly and is, in some areas, ready to be used in the workplace – but there is still work to be done in other areas. Additionally, realistic and ethical use still needs to be considered before implementing AI software in your office.  

The Good

The best news is that there is a lot of AI software in the market that you could start using today! Many offices already utilize Adobe software for a variety of different tasks. Companies use Adobe Firefly or Illustrator to help their creative teams generate images, logos and other designs. You can easily enter a prompt of the design elements you want and the program can generate creative elements ready to fit your brand message. However, it is worth noting that more specific prompts are more likely to generate better designs that you would actually want to use. If you prefer creating your own original artwork, Adobe Firefly can still be a great tool to help generate ideas and inspiration.

Below, for example, are three illustrations from the prompt “adventure travel.” Not too bad!

However, while AI can do a great job with specific subjects, larger concepts aren’t quite there. For example, the prompt “camping” brought up the following set of illustrations:

That’s about halfway there: The tent and trees are a great start, but the beach scene just isn’t the right fit.

ChatGPT is another great tool that you can start using for free. This can help with any writing material you are working on, as well as coming up with new ideas. It can act as a brainstorming tool that may offer some unique perspectives you may not have thought of before! Again, with this software, more specific prompts will yield better results. When prompted correctly, this AI can write anything from a quick reply to an email to a several-page journal.

There are several other options out on the market right now that can help with your creative design and writing needs. To find what best fits your needs, I would recommend dedicating one or two staff members in your office to explore what is out there. Many of the AI options available achieve similar goals but vary in different ways, so what works best for me may not work best for you. Most of the paid options will offer a free trial to let you explore what they have to offer before you commit.

The Not-So-Good

AI is constantly evolving and has already come a long way, but there are still some improvements needed before it can realistically and confidently be used in other areas of the workplace. The big problem being worked on right now is data analysis. AI still seems to struggle with basic counting or mathematics. There is software out there that says it can help you analyze reports. But unfortunately, the time it takes to double-check and correct the analysis it offers is comparative, or even more time-consuming, than going through the data manually. Even simple prompts like, “How many items are being measured on the graph?” seem to continue to stump a lot of the AI software. I do not doubt that data analysis AI will be an amazing tool one day that will both save time and also provide useful insight into your data, so be patient as this software continues to evolve.

There are a variety of ethical considerations that should be considered when using AI, such as privacy and plagiarism. As it currently stands, I would not enter any confidential information into an AI platform. Doing so would put that data at risk of falling into the wrong hands, so always think hard about keeping your and your client’s information secure. Plagiarism is also something that could pop up, since AI searches the internet for content to fulfill your prompts. If you plan on sharing your AI-generated content at all, I would highly recommend putting it through a plagiarism checker first to make sure you aren’t stealing someone’s work.

The world of AI is huge and covers a vast array of uses, topics and ethical considerations to discuss. The ever-changing nature of this technology requires frequent research and discussion to stay up to date. RMI will be keeping up with all the new and exciting AI trends as the software continues to develop, so stay tuned as we continue our AI series in future blog posts.

Evan Thompson, Marketing Manager & Data Specialist